It’s no secret that quality assurance automation is rising in the software development lifecycle. This article offers an overview of the best automated QA testing tools, explores their pros and cons, and offers a glimpse of which tool might be the on...
When done well, email marketing is a terrific digital marketing strategy that can drive a ton of traffic and generate new leads to your website. In fact, according to several studies, email marketing produces $44 for every $1 spent. If that isn’t a ...
The humble email remains a cornerstone of any marketing strategy. Tried and tested, but also improving all the time, a good subscriber list and quality content direct to these inboxes can be one of the most effective ways of driving your audience to ...
DMARC is one of the key methods for protecting your emails from spoofing. Yet, only half of Fortune 500 companies have implemented it so far. Is it because the setup is difficult? Absolutely not. Setting up DMARC is really easy and won’t take more th...
Inbox placement rate (IPR) denotes emails that reached the recipient’s inbox rather than ending up in their spam or junk folder. Since 2015, the global IPR has grown from 79% to 85%. This means that only one in six commercial emails miss the target. ...
Here we go again. Just when you figured out what all these weird abbreviations (DKIM, SPF, DMARC) are, one more pops up on the horizon. Weren’t you safe enough already? Weren’t the spoofers, seeing your robust DNS records, quietly running away? Not a...
Sorted out authentications? Check. Built a domain reputation? Check. Avoided spam filters at all costs? Check. The list of things for improving deliverability goes on and on. Let’s add one more thing to the list then because PTR records can make a di...
DomainKeys Identified Mail (DKIM) is a digital signature added to outbound emails. It looks like a random set of characters mostly unreadable to a human user. Recipients don’t see this unless they dig into the source code of the email. DKIM is meant ...
“Your email failed to be delivered”. Again. Why? Even when you think you configured everything properly, there are various reasons why your email might bounce. Some might be really your fault but most of the time, it’s things out of your control that...