It’s no secret that quality assurance automation is rising in the software development lifecycle. This article offers an overview of the best...
When done well, email marketing is a terrific digital marketing strategy that can drive a ton of traffic and generate new leads to your website. In...
The humble email remains a cornerstone of any marketing strategy. Tried and tested, but also improving all the time, a good subscriber list and...
DMARC is one of the key methods for protecting your emails from spoofing. Yet, only half of Fortune 500 companies have implemented it so far. Is it...
Would you believe that the first mass email marketing campaign was sent in 1978? Yes, 54 years ago, Gary Thuerk, the man dubbed the Father of Spam,...
Inbox placement rate (IPR) denotes emails that reached the recipient’s inbox rather than ending up in their spam or junk folder. Since 2015, the...